38. The Billion Packs a Month Biscuit

Parle G is not only the largest selling biscuit in the world but is also synonymous with the category it represents. It is an affordable snack for the poorest, a weaning food for small babies and a dessert base for those looking for a nostalgia fix. Parle G was the unchallenged hero of the biscuit business and Britannia had to enlist the help of a super-villain to take on its might. In this episode of The Real Food Podcast, Vikram Doctor tells us the story of India’s most iconic biscuit brand.